PRICING

Find the Right Plan for Your Business

MONTHLY
YEARLY (2 months free)

14 Day Free Trial - Sign Up Now

Starter
Free
Free forever.
Best For
Beginners and Small Teams
  • 3 Templates
  • 1 Workspace
  • Unlimited users, clicks, links
  • UTM link builder
  • Chrome extension
  • UTM.guru link shortener
  • Email Support
  • Saved parameter values
  • Click Tracking
  • Dynamic QR Codes
Plus
$19/month
14-Day Trial To Enterprise Features
Best For
Beginners and Small Teams
  • 5 Templates
  • 1 Workspace
  • 1 Branded Shortener
Everything in Starter, plus
  • Custom back-half/ URL slug
  • Custom QR code design
  • Bit.ly integration with click tracking
  • User Roles
  • Import Data via CSV
  • Export Data via CSV
  • Bulk Link Builder
Professional
$69/month
14-Day Trial To Enterprise Features
Best For
Early-stage Startups
  • 10 Templates
  • 1 Workspace
  • 1 Branded Shortener
Everything in Plus, plus
  • UTM groupings
  • Custom URL parameters
  • Zapier integration
  • API access
  • Workspace admin permissions
Business
$159/month
14-Day Trial To Enterprise Features
Best For
Mid-large teams
  • 30 Templates
  • 2 Workspaces
  • 2 Branded Shorteners
Everything in Professional, plus
  • UTM cleaner
  • UTM conventions
  • Dynamic variables
  • Pretty names
  • Global Admin Panel
Enterprise
Contact Us
14-Day Trial To Enterprise Features
Best For
Large Companies/Agencies
  • Unlimited Templates
  • 3 Workspaces
  • 3 Branded Shorteners
Everything in Business, plus
  • Link and convention attributes
  • Invoice billing
  • Priority Support with live Zoom support
All prices are in USD and charged per site with applicable taxes added at checkout.
View all plan features
Features

Starter

Plus

Professional

Business

Enterprise

Core Features
Unlimited Users
Unlimited Clicks
Unlimited Links
UTM Templates
Workspaces
UTM Link Builder
Chrome Extension
Notes
UTM.guru Link Shortener
Shortened URL Click Tracking
UTM rules
Campaign, Medium, Source
All standard UTM codes
Custom Parameters
Attributes
UTM groupings
Custom back-half/URL slug
Dynamic QR codes
Custom QR code Design
Bulk Link Builder
UTM conventions
Dynamic Variables
UTM cleaner
Pretty Names
Link and convention attributes
Data Management
Global admin panel
Import Data via csv
Export Data via csv
Integrations
Bit.ly integration with click tracking
Zapier integration
API Access
Admin Features
2-Factor Authentication
User roles (viewer, member, admin)
Workspace admin permissions
Invoice Billing
Add-ons
Add-on Workspaces
Contact Us
Contact Us
Contact Us
Contact Us
Short-Link Domains
$100/yr
$90/yr
$80/yr
$80/yr
$80/yr
Dedicated shortener IP
$1,000/yr
$1,000/yr
Increased API rate limits
Contact Us
Contact Us
3rd party SSO/Identity management
$2,000/yr
$1,500/yr
Custom features
Contact Us
Contact Us
Custom security support
Contact Us
Core Features
Unlimited Users
Starter
Plus
Professional
Business
Enterprise
Unlimited Clicks
Starter
Plus
Professional
Business
Enterprise
Unlimited Links
Starter
Plus
Professional
Business
Enterprise
UTM Templates
Starter
Plus
Professional
Business
Enterprise
Workspaces
Starter
Plus
Professional
Business
Enterprise
UTM Link Builder
Starter
Plus
Professional
Business
Enterprise
Chrome Extension
Starter
Plus
Professional
Business
Enterprise
Notes
Starter
Plus
Professional
Business
Enterprise
UTM.guru Link Shortener
Starter
Plus
Professional
Business
Enterprise
Shortened URL Click Tracking
Starter
Plus
Professional
Business
Enterprise
UTM rules
Starter
Plus
Campaign, Medium, Source
Professional
All standard UTM codes
Business
Custom Parameters
Enterprise
Attributes
UTM groupings
Starter
Plus
Professional
Business
Enterprise
Custom back-half/URL slug
Starter
Plus
Professional
Business
Enterprise
Dynamic QR codes
Starter
Plus
Professional
Business
Enterprise
Custom QR code Design
Starter
Plus
Professional
Business
Enterprise
Bulk Link Builder
Starter
Plus
Professional
Business
Enterprise
UTM conventions
Starter
Plus
Professional
Business
Enterprise
Dynamic Variables
Starter
Plus
Professional
Business
Enterprise
UTM cleaner
Starter
Plus
Professional
Business
Enterprise
Pretty Names
Starter
Plus
Professional
Business
Enterprise
Link and convention attributes
Starter
Plus
Professional
Business
Enterprise
Data Management
Global admin panel
Starter
Plus
Professional
Business
Enterprise
Import Data via csv
Starter
Plus
Professional
Business
Enterprise
Export Data via csv
Starter
Plus
Professional
Business
Enterprise
Integrations
Bit.ly integration with click tracking
Starter
Plus
Professional
Business
Enterprise
Zapier integration
Starter
Plus
Professional
Business
Enterprise
API Access
Starter
Plus
Professional
Business
Enterprise
Admin Features
2-Factor Authentication
Starter
Plus
Professional
Business
Enterprise
User roles (viewer, member, admin)
Starter
Plus
Professional
Business
Enterprise
Workspace admin permissions
Starter
Plus
Professional
Business
Enterprise
Invoice Billing
Starter
Plus
Professional
Business
Enterprise
Add-ons
Add-on Workspaces
Starter
Plus
Contact Us
Professional
Contact Us
Business
Contact Us
Enterprise
Contact Us
Short-Link Domains
Starter
$100/yr
Plus
$90/yr
Professional
$80/yr
Business
$80/yr
Enterprise
$80/yr
Dedicated shortener IP
Starter
Plus
Professional
Business
$1,000/yr
Enterprise
$1,000/yr
Increased API rate limits
Starter
Plus
Professional
Business
Contact Us
Enterprise
Contact Us
3rd party SSO/Identity management
Starter
Plus
Professional
Business
$2,000/yr
Enterprise
$1,500/yr
Custom features
Starter
Plus
Professional
Business
Contact Us
Enterprise
Contact Us
Custom security support
Starter
Plus
Professional
Business
Enterprise
Contact Us

Advanced Options

Professional Services

Professional Services

Get expert support to drive accurate tracking and marketing results.

Starting at $999.

Learn More
Master tracking and attribution

Master tracking and attribution

Empower your team with hands-on training to make your data work harder for you.

Learn More
Simplify campaign tracking

Simplify campaign tracking

Get clarity and precision for building and refining your UTM taxonomy.

Learn More
Pinpoint analytics and event tagging gaps

Pinpoint analytics and event tagging gaps

Let us create analytics and reporting to help you drive smarter decisions.

Learn More

Frequently Asked Questions

What features are available during the trial?

During your 14-day free trial, you get access to all Enterprise-level features. Explore advanced link management, collaboration, and custom tracking tools to see what fits your business best.

Are there any setup fees?

There are no setup fees for any of our plans. You can start using UTM.io immediately after signing up.

How long are your contracts? Can I upgrade or downgrade my subscription?

Our non-Enterprise plans are flexible, available on a monthly or annual subscription. You can start, stop, upgrade, or downgrade your plan anytime through your account.
For Enterprise plans, subscriptions are offered on an annual basis. If you’d like more details or need assistance, feel free to reach out to us at help@utm.io.

How does the annual billing work?

Annual billing offers a 20% discount over monthly payments. If you prefer flexibility, you can choose monthly billing for all plans except Enterprise.Plans are annual. You can start/stop or make changes to your plan at the end of the annual year.

Do you offer a money-back guarantee?

We’re so confident you’ll love our paid features, we’re offering a full 30-day, money-back guarantee. If you aren’t completely satisfied with your plan, simply email us at help@utm.io to get a full refund.

Do you offer custom features?

Yes! Our Enterprise Plan includes options for custom features and functions tailored to your business needs. Contact us at help@utm.io for more details on pricing and availability.

How do I create another workspace in my UTM.io account?

UTM.io is designed to enable big teams and agencies to manage different projects separately. You can use different workspaces for this. Learn more by visiting this support article.

What resources are available to ensure I'm getting the most out of UTM.io?

Customers on any plan have access to email support, as well as access to the Help Center. Additionally, on-demand training is also available to ensure your team is set up for success.

More Questions? Let us Help!